Copywriting for technology brands

When I write for technology companies, I boil down the complex details, showcasing the benefits of a technological service or product to decision-makers and potential customers. Although describing technology brands requires using technical language, I always make sure I don’t turn copy into pages of jargon that means nothing to the average consumer.

To better understand a technological product or service, I like to interview scientists, engineers, inventors, and technology experts who know the power of their brand. I then use that information to write an easy-to-read blog post, article, webpage, or product description.