5 Secrets to Crafting High-Converting Website Copy There’s a good reason why companies are willing to spend anywhere from 1000 to 100,000 dollars on web design. MIT proved that humans are programmed to notice pretty images and vibrant colours when a research team found that the human brain can process images the eye sees in …
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What is the buyer’s journey? The buyer’s journey refers to the process buyers go through, which starts by discovering a need and finishes by making a purchasing decision. Creating content that aligns with the buyer’s journey is crucial for businesses to establish meaningful connections with their target audience, drive engagement, and, ultimately, generate conversions. Understanding …
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As a technology copywriter in Finland, I’ve seen technology from Grammarly to ChatGPT drastically change the role of a copywriter in a few short years. But it’s not just technology copywriting that’s changed. The entire technology sector has changed, too. In Finland, the number of people working for tech companies increased by 13,000 people in …
What are the benefits of blogging? Let’s be honest; producing well-researched, informative, and entertaining blog posts is time-consuming and can sometimes be hard work. But adding blog posts to your website is a low-cost yet highly effective part of a marketing strategy and deserves time and attention. When you create an SEO-optimised blog post …
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Why startups need a copywriter from day one Hiring a copywriter is not often the first thing that comes to mind during the launch of your startup business. There are more pressing issues, such as winning and retaining enough clients to keep you in the black or showing your investors you’ve got what it takes …