Company Mascots

Mascots are essential for impactful brand storytelling. They are powerful tools for building personal connections with audiences and adding depth and memorability to brand stories. They embody a brand’s core values and mission and move beyond simply representing products or services

While working for Workfellow, a process mining technology company, I was tasked with creating a company mascot to help the company stand out from the crowd.

 

Workfellow’s technology focused on improving the hundreds of little tasks workers do every day, and it reminded me of thousands of cute worker bees, each carrying out small yet very important personal tasks. 

 

So, I liaised with the great guys at Agency Leroy to create the Workfellow Workerbee Family, a family of worker bees featuring  Ellis, Dash, and Pip.  

An example of a company mascots. A cartoon bee with his eyes closed against a yellow background
One cartoon bee by a sign with two cartoon bees in the background

Ellis, Dash, and Pip

a cartoon bee next to a sign that says "hold the process."

Dash posing next to the company slogan 

Cartoon bees with a yellow background

The Workfellow Workerbee Family 

Blog Images

Header images are typically the first element visitors see when they land on your website, landing page, or marketing campaign, making them a powerful tool for communicating key information about your site and business.

 

As Workfellow was a young company that aimed to put the personality in process mining, I used bright yellow in my images to convey warmth to a topic that might seem too logical and cold to a decision-maker. Using Canva and Figma, I made creative and funny images to set the company out from the crowd. 

Albert Einstein near a chalk board writing "What is process intelligence?"

Podcasting

Podcasting is a fantastic way to build your brand with a new audience, provide more of a personal connection with new and existing customers and build a network of industry professionals and key decision makers. While working for Workfellow, I conducted, produced and published many podcasts to grow our audience. Here’s some artwork I created for The Wonderful Work podcast featuring Tiina Lappalainen, where we discussed the future of digital twins.