Copywriting for entertainment brands
When writing for an entertainment brand, start with a deep understanding of your target audience. Knowing this will help you to write in the suitable brand voice that’s noticed by the right people.
Before I start writing an entertainment post, I always consider who I’m writing for. For example, people might think that my work for Very Finnish Problems was aimed at Finnish people. But a quick look at the demographics showed that we were also speaking to a lot of Swedish people, Americans, Canadians, and even Australians. After getting to know these demographics, I was able to speak directly to them which resulted in more buyers visiting the Very Finnish Problems store.
Entertainment brand copywriting portfolio
Very Finnish Problems is a popular brand created by Joel Willans, a British author based in Helsinki, Finland. The brand has gained a significant following on platforms such as YouTube and Facebook, with Joel Willans being the author of the “Very Finnish Problems” book series. The content and products associated with Very Finnish Problems often centre around humorous and relatable aspects of Finnish culture and daily life, providing a lighthearted and entertaining take on the unique characteristics of Finland and its people.
Work Samples
