Copywriting helps businesses communicate and engage with existing and potential customers. By writing compelling and well-crafted copy, I’ve helped countless companies to build trust and credibility with customers and help drive people to online stores, converting website visitors into paying customers. I have over five years of copywriting experience writing in various tones of voice for dozens of diverse companies.
Proofreading
Even the best writers make mistakes. Even in the New York Times, one of the most respected publications, you can sometimes find dozens of typos daily. After writing a long article, copywriters and journalists can sometimes miss typos and grammatical mistakes that catch a reader’s eye. As a proofreader, I use a three-pronged approach to seeing errors. I read the document on paper, on a digital screen, and then use text-to-speech to hear mistakes my eyes might miss.
Product Descriptions
Writing product descriptions that turn online store visitors into customers requires a copywriter to truly understand a company’s target audience, consider their customer’s needs, and use persuasive and positive language. Online shoppers want a straightforward, stress-free purchasing experience, so adding call-to-action phrases such as “Get yours today” or “Shop now” is a good idea.