What are the benefits of blogging?
Let’s be honest; producing well-researched, informative, and entertaining blog posts is time-consuming and can sometimes be hard work. But adding blog posts to your website is a low-cost yet highly effective part of a marketing strategy and deserves time and attention.
When you create an SEO-optimised blog post that’s widely shared on social media, those humble words on a page become a free and fantastic method of drawing customers to your website. Blog posts also teach existing and potential B2B and B2C customers about your organisation, what it does, and what it stands for.
So, if you’ve ever wondered if blogging is worth your time, think about this: According to Ahrefs, 77% of internet users read blogs at least once every week, and companies with blogs receive 55% more website visitors than those without.
In this post, I’ll highlight six benefits of blogging and explain why it’s super important for large and small businesses alike.
1. Blog posts establish trust in your business
You won’t get far without consumer trust if you’re running an e-commerce site or even a freelance portfolio. Creating a blog page is a highly effective way of being seen as an honest business, as a whopping 81% of US consumers trust the information they read in blog posts.
Having a list of well-crafted, updated blogs on your website shows the customer you take what you do seriously and that you’re running an honest business. A website for a fraudulent business will rarely have a blog post section, which is why search engines tend to trust companies that frequently publish blog posts.
2. Blog posts give you more content for social media
Publishing your blog posts on social media does more than help spread brand awareness. They give you engaging and entertaining content to share on LinkedIn, Twitter, Facebook, etc., when you don’t have time to think of a witty or insightful blurb or funny Friday afternoon meme.
Unlike memes, you can share the same blog posts several times over a series of months on social media. Doing this gives people who’ve scrolled past your post the first time a chance to look at your work.
3. Customers develop a bond with your brand
The comment section on your business blog is the perfect place for engaged customers to communicate with your organisation.
As much as we’d all like to have 100% positive feedback, responding to negative comments with diplomacy can help keep your customer satisfied and even resolve any issues they’ve had with your product or service.
Because blog posts give readers a greater sense of your brand’s personality, they help develop brand loyalty. What’s more, customers will often share posts on social media, which creates brand awareness amongst a whole new network of potential web visitors and customers.
4 .Blog posts significantly increase website traffic
Always remember that blogging is a marathon rather than a sprint. Having 24 blog posts can increase web traffic by up to 30%, and having more than 50 posts can increase traffic by 77%.
When you’ve written a considerable amount of articles, you’ll inevitably have a long list of keywords that are relevant to your target audience. The higher up on Google you are, the better. A whopping 75% of people don’t look past page one.
5. Blog posts make your website more user-focused
Websites that prioritise the user’s experience frequently generate conversions quicker than ones that don’t. Also, websites that put the user first are frequently preferred by search engines.
A website’s user-friendliness is improved through blog posts. They give users more details and greatly simplify the process of obtaining solutions to problems.
Well-written blog posts can also add a feeling of fun and intrigue and keep people on your website longer. This is important, as the likelihood of conversion increases with time spent on a website.
6. Blog posts are a great way to grow an email list
Email lists are a fantastic way to communicate with consumers, but if they are unfamiliar with the company, it may be challenging to attract new ones.
Blogs can introduce prospective customers to a business and encourage more individuals to join an email list. Consumers who like the blog material are also more likely to trust email newsletters.
The Bottom Line
Having a company blog is essential for large and small businesses alike. Although you won’t see the positive effects of blogging straight away, in time, you’ll notice:
- Increased traffic to your website
- Increased lead and conversion generation.
- More customers viewing you as an authority in your field.
- Stronger brand recognition
- A growing and engaged audience.
Of course, creating a lot of meaningful, SEO-friendly content takes time and requires the skill of an experienced copywriter who understands your brand and communicates your message to your customers using the right tone of voice.
So if you want to make the most of your blog, get in touch today. As an in-house, agency, and freelance copywriter with five years of experience, I can help you get the best out of blogging.